Christmas without doubt is the most child centered event in the western culture. This fact of course makes it an easy target for economic exploitation, something which evokes grimmer feelings the elder I grow. But this increasing distance in age and the experience with my own kids also grows genuine interest in kids’ lives and in their prospects. Securing our common future begins with respect even for the small kids. And when we take their lifespan as criterion, some decisions and some lifestyle just disqualifies itself.